As you probably noticed, Secure Single has a distinctly nautical theme. This visual messaging is a key element of our branding, identity, and purpose. Let’s briefly explore each of the four main aspects of the Secure Single logo and how they correspond with our four core values as an organization.
1. Security, as shown by the Anchor. Everyone needs a solid foundation for their lives. This is essential to peace of mind and genuine flourishing. Knowing who you are how you view the big picture provides a sense of purpose and a confidence for facing life’s challenges. Single people should feel secure that they are fine, and there is nothing wrong with them for being single. Your human worth and dignity are inherent in you as a person, not based on your external circumstances or relationships.
2. Diversity, as shown by the Ocean Life. There is an immensely broad spectrum of diverse people living as singles. There are numerous reasons why people are single, and the form their singleness takes varies widely among individuals and communities. However, some aspects of single life unite all singles. Likewise, a huge variety of sea creatures thrive in the ocean, be they seahorse, whale, small fish, octopus, and many more. But they all depend on the ocean environment to live their own lives.
3. Autonomy, as shown by the Compass. Each person is the captain of his or her own ship of life. Singles can chart their own course themselves as they best see fit, according to their own beliefs, values, and preferences. Their own inner compass navigates the way to their personal true north.
4. Flexibility, as shown by the Sails. Singles have opportunities and choices that are often unavailable to those in other situations. Sails allow the ship’s captain and crew to either go with the flow of the wind or harness the wind to maneuver in a specific direction.