A trend that started in the mid-2000s with singles buying jewelry to celebrate their singlehood is now reaching its height as single Millennials are buying themselves diamond engagement rings. Wedding jewelry has traditionally been meant only for a bride and groom, but the rise of singles has evolved past that convention. As Millennials begin to earn more money and continue to remain single, there is nothing wrong with unmarried Millennials treating themselves to nice jewelry. Singles should not be afraid to purchase jewelry that looks like wedding rings, but should be ready to answer questions about wearing bridal jewelry. Diamonds are single Millennials’ best friend and getting married is not required to own wedding jewelry.

Da Beers found that single Millennials are self-purchasing more diamonds for themselves. This new trend in the diamond jewelry market is not surprising. Singles continue to be a dominating and rising demographic while marriage is in decline in industrialized nations. Many well-known brands are still trying to understand the single demographic to market to them. They should consult Secure Single. Marriage rates are down. Divorce rates are up. Children being raised by single parents are up. The time to be single and unmarried is up. The time to be single is now.

Jewelry is meant to be a fashion statement and to celebrate yourself. So why not buy yourself an engagement ring or wedding jewelry, singles? No one needs to know that you are not getting married. If someone asks if you are engaged or married because you are wearing a ring that looks like an engagement ring, just be honest. You can say that you like the jewelry, but you are unattached. You have excellent taste in jewelry. A husband can wait. Love can wait. Men may not be necessary today. Men are not women’s best friend. Diamonds are a girl’s best friend.

Jewelry allows women, and men in limited circumstances, to present their personality to the world. It has also been connected to money, power, and prestige. Jewelry, especially diamonds and high-end jewelry, has traditionally been given as a dowry should the husband die so that the wife could have income to support herself. While dowries are no longer practiced today in many developed countries, a woman could sell jewelry should she for some reason have to pay off debts. Jewelry serves many important uses to the wearer but the most important attribute is displaying the individuality of the person who is wearing a piece of jewelry.

The single life provides autonomy, flexibility, security, and diversity so each single can determine how to best live their own individual life. Jewelry reflects the single life. There are a range of different types of jewelry that can be bought. Mass produced jewelry. Boutique jewelry. Cheap jewelry. High-end jewelry. Bespoke jewelry. The stones, cuts, metals, and customs designs are limitless as are the options that the single life provides to all singles. This trend of single Millennials purchasing bridal jewelry is not a cause of alarm, as demographics have changed and Millennials have started to come into money buying high-end jewelry is a reflection of where they are in life. If single Millennials have a great jobs, house, and other basic life necessities covered then purchasing jewelry is a wise choice. More singles should buy diamond and precious gemstone jewelry for themselves.

Being single means that you are in full control of your life. Singles who want to purchase fine wedding jewelry to wear should not worry about what other think. You are responsible for your choices and if you want high-end jewelry that has classically been meant for a bride, purchase it. Treat yourself! Buy fine diamond jewelry from “Tiffany, Cartier, Black Starr, Frost GorhamHarry Winston” and don’t be afraid to flaunt your singlehood (“tell me all about it”).

Views expressed in this article are the author’s opinions and do not necessarily reflect the views of Secure Single. It is intended for informational and educational purposes only. It is not investment or financial advice. James Bollen is the author of Thriving Solo: How to Flourish and Live Your Perfect Life (Without A Soulmate). Now available in paperback and for the Kindle on Amazon. Subscribe to Secure Single’s Substack for free!


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James Bollen is the Founder and President of Secure Single. He is an entrepreneur and a content creator with the goal of helping all different types of singles to learn to thrive as a single person.
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