If you plan to live off Social Security for any part of your retirement, you should rethink your strategy. The most powerful thing you could do is to learn to utilize the new oil: data. The best way to do that is to start an online business. There is a critical difference between social security versus online business.

[bctt tweet=”“Plans are things that change.” – Fujio Cho” username=”@secure_single”]


Social Security Versus Online Business: What’s the Difference?


Social Security 


[bctt tweet=”Social Security will be insolvent by the 2030s, if not sooner.” username=”@secure_single”]


The Social Security and Medicare Board of Trustees estimates that the “cost of both programs [Social Security and Medicare] will grow faster than gross domestic product (GDP) through the mid-2030s primarily due to the aging of the U.S. population.” Social Security was initially estimated to run out by 2034. The Bipartisan Policy Center projects that Social Security will be depleted by 2028. This means that the cash reserves will be consumed. The government may decide to increase payroll taxes.


This will take even more money directly from your wage or salary to pay for Social Security. The government cannot afford to pay for Social Security. Even the Social Security and Medicare Board of Trustees admit that, as shown above. Social Security is, and always was, a scam.


This is primarily a problem for Baby Boomers. Many plan to live off Social Security in some way for retirement. It may be best to plan your retirement around not having these types of programs for millennials and younger. Social Security was always a scam. Younger people can work to become as self-reliant as possible by creating multiple income streams online today.


This is even more critical with the coming Central Bank Digital Currency (CBDC) rollout.


Do These Three Things Instead


The Internet has democratized everything in the truest sense of the word. It has decentralized traditional power structures. This has given the power to individuals who recognize the power of data. Here are the three best ways to start an online business.


Recommended – 15 Reasons To Start An Online Business


Evergreen Niches


The evergreen niches are called evergreen because they never disappear. Humans have basic wants and needs. These niches appeal to those needs. Businesses that are in these niches provide a solution to their customers. You can start an online company that solves problems for people within the three evergreen niches.



Within the main niche, you can then have a sub-niche. For example, Revlon sells beauty products. Why are their customers purchase their products? They may want to improve how they look to better the relationships with the people in their lives, from a significant other, a night out with friends, or to celebrate a special occasion.



The three evergreen niches are health, money, and relationships. That is because these are the key issues that everyone must deal with. Someone may want to lose weight to look and feel better. Someone else may want to get out of debt and find new ways to make money. Another person may want to develop a relationship with the self (intrapersonal relationship), date, or have a spiritual connection that spirituality and religions offer to people.


Start A Website


Your website is the front door to your online business. You can provide a range of products and services to your business’ website. You can give away free informational content with blogs.  You can later monetize your free blog content with advertisement and affiliate links.



You can use programs like Sellfy or Shopify to turn your website into an e-commerce store. This is where you make the most money. You can sell anything from merch to digital pdfs to digital courses. The limit is only your imagination and how narrow your niche is.


Have An Email List


Data is the new oil. The email list is the crown jewel of data. That is why every business you visit usually asks for your email address and phone number. It is the way to contact you directly about promotions, sales, et cetera.



You could create a Substack newsletter for your online business. You can have a separate email list for your main online business website account that differs from your Substack. You could choose to merge both. It will depend on how you intend to use them. A popular email list tool for online businesses is Mailchimp. Another one is called Drip.



The problem with a tool like Substack is that you still rely on a third party. The platform could eventually decline and lose people. People could remove their emails from the platform if that ever happens. That is why it is essential to have your email list for your business. Use both to grow your audience and to make money.



What’s The Biggest Difference?


Social Security


With Social Security, you rely on the government for the monthly check you were told to pay by working. The problem is that the numbers don’t add up. It does not matter what the government tells you. Just because you may get your Social Security check does not mean the currency needs to have any value.



The most significant danger with Social Security is that it is a single point of failure. If you stop receiving your Social Security checks after you retire, will you be able to live, or will you need to rejoin the workforce?


Online Business


You have complete control over your business. It is up to you to take responsibility for nurturing, maintaining, and growing your online business. You will need to learn to delegate tasks to people with skills you don’t have. An accountant is the most important person to hire for a new business immediately. The good news is that you can hire accountants using websites like Upwork and Fiverr, who cost less than a traditional accountant. The most important thing to do when starting a business is to keep costs low.



You can then find ways to monetize your business to generate revenue and profit. There are ways that you can bring in revenue for an online business. You can have advertisements on your website. You could sell print-on-demand products such as books and merchandise. You can sell digital courses. You can sell pdf files. Your options are endless!


[bctt tweet=”You can build multiple passive income streams because a business has infrastructure.” username=”@secure_single”]




There is no reason for you to count on the government’s programs today with all the ways people can make money using the Internet today. The absolute best way to do that is by starting an online business. Figure out what you are knowledgeable about. Learn how to create a website. At a minimum, start a newsletter using a tool like Substack, which allows you to start your newsletter.

Views expressed in this article are the author’s opinions and do not necessarily reflect the views of Secure Single. It is intended for informational and educational purposes only. It is not investment or financial advice. James Bollen is the author of Thriving Solo: How to Flourish and Live Your Perfect Life (Without A Soulmate). Now available in paperback and for the Kindle on Amazon. Subscribe to Secure Single’s Substack for free!
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James Bollen is the Founder and President of Secure Single. He is an entrepreneur and a content creator with the goal of helping all different types of singles to learn to thrive as a single person.
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